10 Minutes with Jo from Northern Styling

As fellow interiors obsessives, we decided to meet up with inspiring interior stylist and content creator, Jo Thelwell from Northern Styling, to find out more about her enviable home style.

1. How would you describe your interior style?

It’s definitely a mix of industrial and eclectic with a little bit of Mancunian flair!

2. Who do you take inspiration from?

I get my inspiration from everywhere – I am always taking pictures when I’m out and about. I save hundreds of images on Instagram and I use Pinterest religiously for work. Some of my favourite interior designers / architects include Est Living & Studio Fortnum. I also absolutely adore the styling by Devol Kitchens – their imagery is so beautiful!

devol kitchen pink and teal.jpg

3. Where did you study Interior Design? What is the most important thing you learnt?

I studied at Manchester Metropolitan over 10 years ago now. To be honest, most of what I've learnt has been on the job and through my years of visual merchandising. The main thing is that design is subjective – you have to do what feels right for you.

4. How do you decide on a decorating scheme?

I take a lot of inspiration from Pinterest and Instagram. I decide on a particular colour scheme then pick products around it. I don’t like things to match too much but a common theme really helps pull everything together.


5. How would you create a relaxing bedroom space?

The bedroom is the perfect place for layering and playing with textures. The Stag bedding by Catherine Lansfield is perfect for the winter months when teamed with knitted throws and sheepskin rugs. Add in candles and fairy lights and you have a really relaxing space to retreat to. I also love adding plants into the bedroom to add life to the space.

Northern Styling Stag Bedlinen.jpg

6. Any tips on how to maximise a smaller space?

Focus on key items such as a statement chair or artwork. Try not to clutter with too many trinkets and don’t be afraid of colour. Everyone thinks you need to keep a small space white and bright, but dark cosy nooks are some of favourite spaces.


7. What are your new season essentials?

I am loving the earthly tones that are coming through in abundance for 2019. Dark rusts and Aztec prints when mixed with exposed woods and dark metals create a really eclectic vibe that I think will be around for a while. 

Northern Styling Soda and coffee tabke.jpg

8. What do you love about living in Manchester?

Manchester is such a vibrant place to be at the moment, new places are popping up all the time. I love the fact that it’s still relatively small and affordable and everyone is so friendly.

9. Favourite places to visit in Manchester?

We have some amazing independent interior and accessories shops like Moth in Didsbury and Rose & Grey in Altrincham – they stock really on-trend interior pieces. I also love the Flower Lounge in Didsbury as they always have the most beautiful flowers for my house. You also cannot beat the Refuge in the city centre for the amazing décor and fabulous food.


10. What’s next for you? Do you have any future home plans/projects?

My boyfriend and I just got engaged so I have a wedding to plan but we are also on the look-out for a new house. This time we want a home with original character that’s a bit more of a project so we can truly make it our own.


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